Google Keyword planner for your property management company
Using Google keyword planner is an excellent way to start off your SEO strategy. Google Keyword planner allows you to see what search terms are being searched for on a monthly average. You can be very specific and break this down by regions such as country and county.
Image credit Michael Wolf
Who is your target market
The very first step in your SEO or SEM plan is to understand who your target market is.
If you are like most letting agents or property managers in any town or city you are most likely struggling to find new landlords and rental properties and have ample tenants on your tenant database. So if this is the case your target market should be landlords. Your content marketing within the site should be aimed at landlords
What are the search terms that landlords use?
Put yourself in the landlord’s shoes and type into Google what you think they would search for in order to employ a letting agency or property management company. As you do this make sure to localise it to a particular market so for example use “property Management London”, this is the type of term that a landlord would normally only search for. These search terms are called long tail keywords search terms and by using these within your site you are more likely to attract your target market.
Examples of Search terms
Below is a graph which illustrates search terms.
Property = 165,000 monthly searches. High volume monthly searches which can generate non qualified visitors. While this will look good on your Google analytics it wont look good when it comes to converting traffic to customers.
Property Management = 60,500 monthly searches. The visitor should be more interested in your service but if the visitor has a property in Newcastle and you operate in London then its not so good
Property Management London = 720 monthly searches. The visitor is most likely looking for a property management company in London and if this is the area you cover your visitor can convert into a customer.
Examples of long tail keywords landlords use
- Property management company in London
- Management agent in London
If you wish to receive a full list of landlord search terms for your area please email firstname.lastname@example.org
In a previous blog post I discussed writing content for your pocket not your ego, what I mean by this is do not try to write content just because it gets 165,000 searches a month.
Google Keyword Planner
Using Google keyword planner is an excellent way to start off your SEO strategy. Google Keyword planner allows you to monthly search volume of specific search terms. You can be very specific and break this down by regions such as country city, town etc.
A really nice feature I am very fond of using is the multiply keywords section, here you can insert multiple keywords and include multiple areas. Google will then give you a return of average monthly search history assorted by volume, by having this detail you can then plan what content your property management or letting agency website should have in order to attract your target market.
So if you are like most property management companies and letting agencies looking to make their letting agency website convert more landlords from visitors look at your long tail keywords.