Having met with lots of different agencies over the last couple of months it appears that most, if not all agencies, are looking to expand and build their property portfolio for lettings and management.
So how can your agency increase its property portfolio?
Attract more landlords to your agency
If you want to increase your property portfolio, you’ll need to attract landlords first. The easiest way to do this is to attract them to your website. Your website should be the main port of call and act as a hub for activity. You need to have contact information clearly available on your website. Potential clients should be able to see 2 things from a quick glance at your website:
- what services you offer
- how to contact you
If you think about it, your website is like your international shop window. It could therefore gain you a lot of business. Equally, by not investing time effort (and some money) in a website, you are losing out on potential custom. After all, in today’s economic climate, landlords are increasingly based all around the world and these accidental landlords who may have initially rented the property prior to emigrating may now need assistance letting a property and/or managing one. New non-resident landlords are the customer most agencies are currently focusing their advertising towards. The non-resident landlord is most likely to take your full property management package and with property management software like Rentview, you are fully equipped to offer your landlords the ultimate management package.
So it is very important to have your website:
- looking well
- regularly updated
- attracting new visitors
- analytics set up to track visitor trends
- linked to your social media
Over the next few blog posts, I will take you through how to do all of this in some very easy to follow steps. All of these elements should help you to increase your property portfolio by harnessing the power of the web.