Marketing to landlords
Finding new landlord clients is one of the biggest challenges letting agents face in today’s rental market. With so many agencies competing for business marketing to landlords in the traditional sense is going to eat into any annual marketing budget rapidly. But don’t worry there is many ways to promote your services and find new landlords for your letting agency whilst not costing you any upfront marketing spend.
I am sure if I said to you today that if I would pass you on new landlords and list their properties with your letting agency at 75% of your listed fees you would jump at the chance, right?
Well keep reading because here are 30 ideas for marketing to landlords that will surely land you new landlords and cost you nothing upfront. In fact, in over half of my suggestions on marketing to landlords will cost you nothing at all.
30 Ideas for marketing to landlords
- Offer a referral scheme to current landlords to invite their family and friends and receive a discount. This way you retain your current landlord and it does not cost anything to win a new landlord. Word of mouth is powerful!
- Ask your tradespersons to recommend your services to landlords next time they are on site repairing a rental property. For every referral, give them a commission. It’s a great way to promote your letting agency.
- Place an advert on some free local websites in the property classifieds section. Landlords tend to look at how other units are priced here also.
- On completion of your services, ask a landlord for a referral for a family member or friend who may be interested in your services. Always push to offer great customer service, and finding new landlord referrals will not be a problem.
- Contact end of tenancy cleaning companies offering a referral scheme where you both recommend each others’ services. Cleaning companies would also appreciate your business, and your services can complement one other.
- Attend a local networking event. There are always landlords and investors at such events and they are a great place to meet new clients.
- Join your chambers of commerce; networking is what the chambers of commerce is all about and by attending them, your name will circulate within the business community quickly.
- Place a business card and note on the notice board of an apartment complex where you have just let out a property explaining you require more in the complex. Landlords conducting showings are sure to pass by, and it’s a great way to promote your letting agency.
- Contact your local mortgage advisors informing them of your services along with working an affiliate scheme. Look for a buy to let specialist; you are bothworking with the same type of customer.
- Place magnet branding stickers on your car whilst out meeting landlords and conducting showings. You would be amazed at how this can help push your brand… Be sure to be a polite road user however 😉
- Maildrop leaflets in an apartment complex the next time you let out a property enquiring more units with a special offer. This is a great, quick way to get units in a complex, as landlords will be emptying post boxes whilst conducting showings. You can leaflet 100 units in 2 minutes.
- Call previous landlord clients on lease anniversaries offering your services. Just because the tenants stayed on for another 12 months and the landlord renewed the papers doesn’t mean you shouldn’t keep in contact.
- Call in to properties which have been sold recently and are getting renovation works offering your services. This means keeping on eye on your territory and simply dropping in when workers or a landlord is on-site.
- Attend local property investor meet ups. Simply search for these events and you would be surprised with the number going on in your area.
- Call landlords advertising properties to let in classifieds section of your local newspapers. Many landlords still use print media, they may not get as much attention as they could online and this is where you can step in.
- Email and or call landlords marketing properties to let on local websites. Landlords advertising on free listing sites may simply not be marketing to their audience correctly. Most tenants search property portals now for property.
- Go to the next distressed property auction in your area and hand out leaflets with a promotion at the front of the venue. These auctions are like bee hives for bees, landlords swarm to them so make your presence known.
- Place a notice on a local supermarket notice board looking for a property in an area you have just let one. You would be surprised the number of landlords which use these to let properties. Its also a great are to find new landlords contact details.
- Leave business cards at your local key cutting business where you get keys cut. A landlords is one of a key cutter’s best customers and so are you most likely.
- Join an affiliate scheme with a locksmith who changes locks from bad tenants. Many landlords get new locks fitted when tenants are exiting and this can be a great way of getting your name to them.
- Write a letting agency blog about the area where you wish to attract new business. Lots of people search their area on search engines and by blogging about an event or area, you are sure to rank high.
- Drop a card into a property which has a private to let sign at the front of the property. Landlords are most likely visiting the property daily so let them know about your service.
- Promote your services through local online community pages on Facebook. Many communities now have an online presence so why not drop by and say hi and mention your letting agency promotions.
- Promote your services to other businesses in your area via social media. Use a Hashtag on all your comments. It’s a great way for someone in your community to come across your services.
- Leave your business cards in a networking jar or on a board in your local bank. Most banks are now promoting local businesses and services; make sure your letting agency is promoted.
- Offer a free prize of one of your services for a local charity event. Whilst it may cost you time to provide, the promotion of your brand within the community will be well received. It’s also a great way for PR in local papers and online.
- Offer free advice to landlords online, through your office or local citizens advice centres. Many landlords who need help with tenants often research for advice and by offering it for free they are sure to use yourself if anyone when employing an agent’s services.
- Connect with an estate agent who only sells property offering either a referral scheme or commission structure. Lots of properties are sold by estate agents for the BTL market.
- Partner your services with a local appliance sales or repair company where you recommend each other’s services. Most landlords will outsource repairs and it’s another great way to pick up landlords.
- Leave business cards in your local DIY store. Landlords always have a couple of DIY jobs to complete between lets, so get your card beside the cash register.
So now you know how to increase your marketing to landlords with no marketing spend, i’ts time to start implementing your letting agency promotional plan. You may also be interested to read a blog posting on Finding landlords