How to attract tenants to your letting agency website
Some letting agencies may not be as lucky as our tenant rich cousins in major cities like London , Dublin etc.
How do tenants find your listings
In my previous blog post “using Google keyword planner effectively”, I discussed how letting agencies can drive more landlords to their site. But if you’re an agency that is on the other end of the scale and you are looking at how to attract tenants to your website well then the approach is a little different.
What are the search terms that tenants use
Tenants search terms tend to be a lot simpler as they don’t tend to normally be bothered if they rent from a property management company, letting agency or landlord. They tend to mainly search through the portals and use terms such as “flats to rent in Fulham” . The search results that tenants normally use tend to be dominated by portals and dependent on location and if the search is generic your letting agency website most likely will only ever get listed in the bottom half of the first page of results. This isn’t great as the stats will show 70% of clicks will be on the top half of the page.
How to improve your search return
You can improve your search return by being a little more specific in your listings and to use different sources of marketing. For example if your tenants search term is a little more specific you have a greater chance of returning on the first page. We can target these searches through long tail keywords (In my previous blog I illustrated what long tail keywords were) By listing your property on your own website with a full street or complex address in the page title, keywords etc its more likely to come up in the top half of search results.
Long Tail keywords a more detailed searcher
If your tenant was to look for a property within a specific complex or road within an area you are much more likely to appear on the top half if not 1st of the search returns.
Lets say a tenant was looking for an apartment on “Manchester Ave”, they may conduct a search such as “Manchester Ave apartment to let”. This gives you a much higher chance and ability to rank on the top half of search results.
How can you rank on top of the search terms
I would first of all recommend to use YouTube when advertising your properties. By recording a quick and informative property overview, uploading it and listing the property on your letting agency YouTube station with the location name in the video title, descriptive text and keywords you are much more likely to get to the top of search returns.
If fact type in “Manchester Ave apartment to let” into Google and you will see how I have done this with a very simple post. Not only does it come to the top half of the page but a video box displays showing that a video is there. As a result the searcher (tenant) will be drawn to the image.
If attracting tenants to your property management company is what you looking to do then its vital you store the tenants details in a database to use as more suitable properties come on the books. If you want a cutting edge tenants database for free I would be delighted to give you access to one just click here.