Creating social media images for your letting agency

If you want to create professional looking graphics for your letting agencies social media without using a designer I would highly recommend checking out Canva. Canva is a free online tool which allows the average letting agent create professional graphics for Facebook, Pinterest, blogs, infographics etc with ease.

Signing up is easy and free to use once you provide your own images, if however you wish to use some of the high quality images in Canva’s Stock you are charged about $1 per image.

Creating Unique Content on Social Media

Many letting agents struggle to use engaging and unique content within their social media. By using Canva you can easily create visual content that is unique and appealing on the eye.

Using the platform is simple and within minutes of signing up you can create professional graphics. Once signed up you will see a section which allows you create “Real estate flyers”, this is  a great way for beginners to use templates designed for letting agents and estate agents to show off properties in a graphic.

Highlight a property

Here is a flyer I created for a high end property which is showing this weekend.

Show a property

 

Let your fans know about your viewings

To highlight the fact that the letting agency is conducting showings over the weekend I created this template to showcase a number of properties which are being shown. 

Using Canva for your letting agency

Its important to remember that your fans on your social media pages do not want to be just given links to properties you have (they look at portals or your website to see this) they want to see something unique.

Struggling to update your Brand on Social Media?

Its not only great at creating flyers for your agency but also a really great way of creating Facebook covers, twitter headers etc. Try it out now and you wont be disappointed.

 

How to save time showing property

It is a very interesting title and one which most if not all agents reading this would love to do. How to save time showing property? How I hear you say? Well it is all about qualification of your customer (the tenant or the buyer), the very first step in any sales process should be qualification. If you are trying to sell ( or rent) anything to somebody they need to qualify to be a prospect.

Strategies

In a previous post I discussed Strategies agencies use when marketing a property , a really quick overview of this blog would be the more information given on a property will result in a smaller number of enquiries. That’s bad isn’t it? Well its only bad if you don’t value your time or your agents employed within your agencies time.

The feedback on the blog above was significant with many agents agreeing and arguing the strategies they use and why. So rather than just go by assumptions I conducted a case study on a property. I contacted a number of agents who use the Rentview software and asked would they take part in a case study on How to save time showing property. I found one who had two similar properties to rent and about to come on to the market.

The strategy I am going to show you will decrease the number of viewings that you will do on a property but increase the % of viewings to offers. 

Using Video Marketing Tours Case Study

In this case study I advertised two very similar properties to rent in the same building. The first property was advertised with images and description, the second property in the exact same way but when an enquiry came in I responded by giving a link to a property video tour. The only difference in the study was the time of year in which the units were advertised**, the findings were very interesting.**The first unit was advertised in March and the available stock levels in the area were 30% less then the second unit being advertised in June.With this information it could be argued that a vacant unit may be on the market slightly longer.

Case Study 1 – No Video being used.

The property was listed and it received 1806 ad views through the portal it was displayed on over 13 days. From this 35 enquiries were received and viewings took place within 48 hours of an enquiry, a total of 5 separate viewings took place before a tenant was secured.

Ad views Enquiries Showings  Vacant Month Viewing Time Total Cost
1806 35 5 13 days March 7hrs €225*

*Cost of showing for an average agency based at €25 for an agent per hour along with €10 in travel expenses.

Case Study 2- Marketing Video being used.

The property was listed and received 3600 ad views and generated 43 enquiries through the portal. The difference from the above scenario was that the enquiry was then emailed across a link to view the property through a video  tour. (The tour was a simple video which took no more then 2 minutes to record and a further 10 minutes to edit and upload to YouTube and you can see how to do this in my previous blog). The property was shown 2 times in total and took 21 days to rent out.

Ad views Enquiries Showings Vacant Month Viewing Time Total Cost
3621 43 2 21 days June 2.5hrs €90.00

Here is the property video tour which I provided as you can see is very basic


Case Study Findings

By using property video tours after an initial enquiry was made it saved the agency 60% of agents viewing times and costs associated with showing a unit. It did take a further 8 days to find a tenant but this could be argued by the fact that there was 30% more stock on the market along with the time of year.

There is also a number of other benefits. 

  • It saved tenants time in viewing units which was greatly appreciated (see image below)
  • It provides an excellent opportunity to leverage the videos for SEO of your agency.
  • Increases the offering to landlords or vendors as an additional marketing service being provided

 Your thoughts

So after reviewing the stats what are your thoughts on video marketing? Is this something that you have not provided to date but would now consider? It would be great to get your feedback and thoughts as a professional in the industry.

tenant viewing

A tenants text after viewing a marketing video

 

 

Using iMovie to market your property

Marketing a property with iMovie

Recently I have been speaking with more and more agents who have asked me did our website support and allow agents to upload iMovie. As somebody who tries to keep ahead of the technology curve for property managers I was somewhat embarrassed to say “tell me more about iMovie” rather than say “whats iMovie”. And after finding out what iMovie was I scrambled to get the development team to implement iMovies into the websites we create for letting and estate agents. Now you can use iMovie to market your property with Rentview websites.

What is iMovie?

iMovie is an app available on the app store for iPhone and iPad at a cost of €4.99 and for those of you with a Mac its a little more costly at €14. The app allows you to easily create a professional looking movie (marketing video for property) from photos, video clip and audio clips through your device quickly and easily.

Using Video means

-you are 53 times more likely to appear on the 1st page of Google

-40% Higher click thorugh rate on search results

-Visitors stay three times longer on your website

-Expect to receive 5-7% of visitors coverting to leads

Dont believe me check this out

Here is a marketing iMovie I made on my first attempt
Why use video to market a property

I have covered this topic a number of times in previous blogs and here is a quick analysis;

Rental Property Marketing Strategy– by using video your tenant applicant enquiries are more qualified. This will decrease enquiries but increase the number of qualified viewers i.e they like location, price and property lay out.  

Video Content Marketing – By using keywords within your video title and descriptive text you can increase your agencies presence online through tenants search.    This is an excellent way to showcase your property on the first page of Google.

How to create a property marketing video using iMovie

I would recommend taking the pictures of the property prior to making your marketing iMovie. Once you do that the whole process for a beginner should take no longer then 30 minutes for your first marketing video. Once you become a little more comfortable with the app it can take only 15 minutes or less (and this is on an iPhone so I would imagine using the iPad is a lot quicker).

Creating an iMovie in 10 Steps

Step 1. Download the app from the app store

Step 2. Select a “New Project” and select “Movie”

Step 3. Select the Movie theme from the 8 themes and press create movie, I find modern and bright the best.

Step 4. Simply add your photos one by one as if you were walking through the property presenting it to a tenant.

Step 5. Once you add each photo from start to finish you can pinch the photo and decrease or increase its showing time within the clip. (it defaults at 6 seconds per image )

How to use iMovie to market a property editing your iMovie Rental marketing iMovie

Step 6. Insert text within the images, you can do this on any number of the images and its a great way to give information to your audience i.e price, location , features, agency branding etc. The text can be centered at the bottom of the screen and you can even edit its presentation.

Step 7. You can include audio clips and or backing music from the pre installed music or as you become more familiar with iMovie you can add it from your own iTunes library.

Step 8. Review and tweak, watch and edit any changes which need to be altered to the video. Once complete you simply click the back button on the top left hand side.

Step 9. Edit the movie title and Upload it to your email or directly to YouTube, Facebook , Vimeo etc

Step 10. Optimise your video for SEO if you upload it too Youtube or Vimeo

Step 11. Insert the url of your marketing movie into your website page that lists the corresponding property. This is only for agents who can list YouTube clips into their website or portal. This is an excellent way to increase traffic and SEO for your website if you can insert the clip. If you cant insert a video clip into your website and would like to we can certainly help with our property management website design.

iMovie to market your property

10 Blog Topics For Letting Agents

What can I write on my letting agents blog?

This is a question which I get asked from my letting agency clients and visitors to my blog nearly on a daily basis. A lot of letting & estate agents are terrified by the thoughts of blogging,  but ask them to pitch a landlord over the phone and they are only falling over themselves to do it. So in this blog I will share some blog topics for letting agents to discuss.

What benefits can your agency get from blogging

Let me first of all start by saying that by blogging regularly you are going to increase the number of inbound enquiries from landlords significantly. This will result in your pitching to more landlords over the phone significantly 😉

How often Should you blog?

When I say regularly I’m not saying daily but I would highly recommend blogging at least every fortnight but preferably weekly.

What can letting agents can blog about

This is often the argument given when I suggest blogging to increase traffic to your letting agency website. So in an effort to encourage you to start blogging or blog more frequently. I have now put  together 10 subjects to blog about for letting agents;

Blog Topics for Letting Agents

1.  Businesses within the community – Any big employers coming to town? Why not write a blog topic on the employer with a spin for landlords to get excited about as it may push up yields. Also then put a spin on the most convenient living locations for tenants if they are relocating for employment to this company.  The number of employees that will search for rental property close to a work place is huge so this is also an excellent post for tenants.

letting agency blog topics

2. How you are currently ranking on portals– Here you could give a quarterly update on where your letting agency is ranking against local competition. Always look for an angel and make something positive out of what you are displaying. Most portals display rankings V’s other agents. Use screen shots etc here

Events happening within your target market – Discuss an upcoming event, visit an event take photos and discuss it. It is good to add additional content to your blog based on your target market area rather then just property, property, property. You can include property related content within the post also.

4. Location A v Location B (yields) – Look at two locations with similar listed for sale properties and look for units with similar prices in these areas. Now discuss the reason why one property achieves a higher rental and yield etc. This is good at targeting investor landlords searching for best yields etc. *Remember to use are keywords. You can find a good example of this type of blog post on Christopher Watkins blog.

5. Cover a charity event or sponsorship your company or staff are involved with – This is a great way to personalise the business , make sure to include photos of staff members.

6. Local News– Keep an eye out for local news that could be relevant to property. Its always good to have an opinion on something and linking back to a news article. I wouldn’t just copy and paste news as people do not want this. By all means research and take quotes etc but make the majority of the content in your own words (Google Love this)

local news sto

7. A funny property story – Why not write about something funny and or  strange that happened at a property viewing, during tenancy, move out etc. Maybe listing the top 5 funniest items left after a tenancy etc. Riskier content may get shared more and discussed online.

8. Educational piece – This is a good way to show your knowledge of the industry. Perhaps talk about taxation,  returns of deposit procedure etc. Make sure that you are not biased in your content directly towards landlords or tenants.

9. Local issues – Is there any campaign in place for a certain approval , planning etc? Whats your opinion on this and how will it affect the community etc. Always think of how it will affect the property market.

10. Recent local market trends – Rather then discussing the general markets being up, down etc talk about your local market. By using keywords of the areas you cover within your blog you are much more likely to attract organic search traffic.

Links to some relevant blogs on how to improve your property blog

Here is an excellent Webinar that Ian Cleary of RazorSocial held. The topis is on “How to get tons of traffic to your blog” I would highly recommend watching it and also checking out RazorSocials site for lots of other great content.

When your blogging its always worthwhile to use blog topics for letting agents that your target market is searching for. Check out this post on how to find out what your target market are searching for.

You might also find these external posts useful;

How to get traffic to your blog

Mistakes real estate agents make when blogging

 

How to use social media for your letting agency

Letting agency social Media

As you can read in lots of my blog topics both here and on my how to set up a letting agency blog I talk about social media a lot. There are many forms of social media and if used correctly it can help your letting agency or property management company create awareness with a very small budget.
Letting agency social media
I looked through a number of my own contacts within my social media circles for a good example of a letting agency who did exactly that and I think an excellent example is Domino Letting in Glasgow.
Introduction to Domino Letting
Established in 2010 by James Callaghan they have quickly risen up the rankings to become a recognised name within the letting and property management industry in Glasgow.
Not being based in Glasgow I can only say this from my knowledge of agents online in Glasgow and lets be real about it online is where its at…isnt it?

Interview with James Callaghan

james Callaghan
How long has Domino Lettings been in business?

– Formed in December 2010

How many units are you currently managing?

– Mid level sized agency

You have 7 tenant and landlord pledges which is definitely unique, it certainly personalises the site and makes your agency stand out. Is this something that your landlords and or tenants ever mention to you as the reason they choose to work with you or rent from you?

– Very much so. For landlords they’re not the sole reasons. Our reputation and 3 landlord guarantees lead that. For tenants though they provide a solid wall of assurance in an industry much maligned (sometimes fairly, sometimes not)

Your agency is one of the best agencies I have come across in the UK who uses social media well. Did you always plan on using social media?

– Certainly. I’m actually from a Technology background so very comfortable with new media and the power it holds. We’re also advocates of Inbound Marketing techniques and social media is an integral part of that. Didn’t we meet on such a medium ourselves?!?

 
What is your favourite social media you platform and why?

– Horses for courses. Twitter for pulse info, Pinterest for aesthetics, Facebook for consumers, G+ for the future. Of all though I would say LinkedIn is the medium that is most suited to my own role of company growth.

 
Your blogs and video blogs are very informative. Is your strategy in blogging to educate firstly and showcase your knowledge in the industry secondly?

– Exactly that. There’s a lot of mis-information in the Property world so Whiteboard Wednesdays helps scotch myths and empower landlords and tenants to make informed decisions. That this shows us as experts in our field is important, but secondary.

For you in terms of return on investment and that investment may be time as much as money what form of social media or marketing has been the best?

– I’m from a direct sales background so do prefer to see tangible and immediate results. For that reason, LinkedIn seems to yield the best return through my network and groups. However, we have signed business in the last few months with clients commenting that they first saw us on twitter, heard us on the radio, saw a To Let sign and then on an organic google search. All these contact points increased our brand awareness and brought the client to our door.

 
With regards to your blogging, after how long did you start seeing a return on investment?

– I find blogging to be more ambient rather than a direct lead generator. Clients seeing our blogs acts as one of the reasons they come with us as opposed to being the sole catalyst for an enquiry. It has definitely brought us indirect leads with the client being referred from someone who read a blog/saw a video.

What are your thoughts on Google apps and in particular Google Reviews?

– Controversial! Google reviews are excellent and powerful (in SEO terms) but unpoliced and wrongly weighted (a negative review gives positive SEO lift). We’re not a Google house so don’t use too many of their apps. Google+ may come to be something in the future but it’s hard to find the need for it at present.

 

Do you request reviews or do you allow landlords and tenants find this themselves?

– We soft request reviews on our email signatures but do ask clients to tell others if they’ve had a good experience with us. Word of mouth generated 74% of our business last year.

 
If there was one piece of advice that you would offer to another agency what would it be?

–          Don’t do it. The market is oversaturated…;-) The advice would be to be the best at what you do and then educate your market with any information you have that would help them to make an informed decision on buying you.

-End of interview

A big thanks to James for his time in sharing his knowledge, experience and success with us. If you are about to frantically go off and set up a Google places account, YouTube or facebook account then you should get knowledge from my blog posts.

How letting agents should use Facebook

Many letting agents and property management companies use Facebook but they do not use it correctly in my opinion. In a previous blog post on how letting agents should not use Facebook I discussed this and there reach. So now lets look at how letting agents should use Facebook.

Facebook Reach

To quickly summorise what Facebook reach is ” The total number of unique people who saw your content in their News Feed, ticker or on your Page” , this is really important for your account because lets face it your posting content to be seen.

Here are 5 ways how letting agents should use Facebook

1. Engage with your tenants.

I must admit I love how the guys over at Walton Robinson engage with tenants on their Facebook page. They take a picture of new tenants who collect keys for a property with their company logo and then tag them in the image. They are actually building their audience through their new tenants by asking them to like them. Then once they are tagged their friends congratulate them on the move etc. It appears their main tenant market is students, so by the students friends viewing the image they can see that the agency are student rental friendly.

TOP MARKS

Including tenants in your facebook pag

 2. Engage with your landlords

There is a couple of ways to do this and there is many companies that are good at it, I haven’t come across many letting agencies that do it great. (if your agency is on Facebook why not like our page and I can check you guys out) One company which I am a fan of is The City Bin Company.  They post testimonials on their website which promotes their main message as having excellent customer service. My opinion on this is that it encourages others to send similar positive messages. As more people like the posts the higher the reach of the post will become which feeds to more testimonials etc… Nice trend going 😉 Top Marks

Facebook testimonials letting agents

There is also a star rating widget that Facebook allow page visitors to rank. As your page fans or customers rank you with stars you get to show off your star ranking… Aim for 5 Stars.

Testimonials left from landlords on your Facebook page for your letting agency is a great way to build your portfolio.

Letting agents facebook stars

3. Engage through comedy

Facebook posts which hold an image is much more likely to get a thumbs up in the form of a like, a share or a comment etc and guess what this builds your reach. I must admit the guys over at The City Bin Co do this really well.

This particular post had over 100 shares and 150 likes so you could imagine what the reach is. Any coincidence they have over 7,000 fans.. I think not

funny property management facebook post

4. Ask questions through postings

Rather then just posting a status update and expect a like, post a question and expect a comment. By doing this you are engaging with your fans and opening up the possibility to conversation. Remember its called social media so make sure your social. If you want to bring the possibility of engagement up further include an image and post a question, this really works well once its original. Many property companies and portals post unusual and luxury images with a question to open engagement. Below is an image from the UK’s property portal NeedAProperty facebook page, as you can see this simple question got over 200 likes, over 20 shares and multiple comments.

Engaging letting agent Facebook comments

NB. Its very important to be creative here and looking up “luxury properties” on Google and posting them to your Facebook is not the most creative so don’t expect miracles.

TIP. I would highly recommend that once you are out taking marketing snaps of a property look for something quirky, unique or luxurious at your property. Take a picture, think of a witty comment along with a question and post it. This way you are opening engagement and listing a property.

Remember don’t just list every property you are marketing as your fans wont engage and your post reach will reduce.

5. Engage with other local businesses

If your in property your more then likely dealing with a specific locality, within this locality are a lot of other businesses. A high percentage of this population at some point will either be personally looking or have a close friend who is looking to rent or rent out a property. By engaging with other businesses in your locality your brand will start to be recognized by the community in your locality.

your letting community

NB. So its quite simple the more of a contributor you are to social media the more you will get from social media.

TIP. Look for other local businesses with a Facebook page, like the page and start engaging.

PLEASE don’t spam as its the quickest way your community will hesitate in connecting with you.

Facebook and social media should be part of your overall marketing strategy. Dont expect to receive a flood of calls over night but do expect if you things correctly to do more business in the near future.

How to attract Tenants

How to attract tenants to your letting agency website

Some letting agencies may not be as lucky as our tenant rich cousins in major cities like London , Dublin etc.

how to attract tenants

How do tenants find your listings

In my previous blog post “using Google keyword planner effectively”,  I discussed how letting agencies can drive more landlords to their site. But if you’re an agency that is on the other end of the scale and you are looking at how to attract tenants to your website well then the approach is a little different.

What are the search terms that tenants use

Tenants search terms tend to be a lot simpler as they don’t tend to normally be bothered if they rent from a property management company, letting agency or landlord. They tend to mainly search through the portals and use terms such as “flats to rent in Fulham” . The search results that tenants normally use tend to be dominated by portals and dependent on location and if the search is generic  your letting agency website most likely will only ever get listed in the bottom half of the first page of results. This isn’t great as the stats will show 70% of clicks will be on the top half of the page.

How to improve your search return

You can improve your search return by being a little more specific in your listings and to use different sources of marketing. For example if your tenants search term is a little more specific you have a greater chance of returning on the first page. We can target these searches through long tail keywords  (In my previous blog I illustrated what long tail keywords were)  By listing your property on your own website with a full street or complex address in the page title, keywords etc its more likely to come up in the top half of search results.

Long tail property management keywords

Long Tail keywords a more detailed searcher

If your tenant was to look for a property within a specific complex or road within an area you are much more likely to appear on the top half if not 1st of the search returns. 

Example

Lets say a tenant was looking for an apartment on “Manchester Ave”, they may conduct a search such as “Manchester Ave apartment to let”. This gives you a much higher chance and ability to rank on the top half of search results.

How can you rank on top of the search terms

I would first of all recommend to use YouTube when advertising your properties. By recording a quick and informative property overview, uploading it and listing the property on your letting agency YouTube station with the location name in the video title, descriptive text and keywords you are much more likely to get to the top of search returns.

If fact type in “Manchester Ave apartment to let” into Google and you will see how I have done this with a very simple post. Not only does it come to the top half of the page but a video box displays showing that a video is there. As a result the searcher (tenant) will be drawn to the image.

attracting tenants to your agency

Tenants Database

If attracting tenants to your property management company is what you looking to do then its vital you store the tenants details in a database to use as more suitable properties come on the books. If you want a cutting edge tenants database for free I would be delighted to give you access to one just click here.

 

How to use Google Keyword Planner for your property management company

Google Keyword planner for your property management company

Using Google keyword planner is an excellent way to start off your SEO strategy. Google Keyword planner allows you to see what search terms are being searched for on a monthly average. You can be very specific and break this down by regions such as country and county.

Generic property management Keywords

Image credit Michael Wolf
Who is your target market

The very first step in your SEO or SEM plan is to understand who your target market is.

If you are like most letting agents or property managers in any town or city you are most likely struggling to find new landlords and rental properties and have ample tenants on your tenant database. So if this is the case your target market should be landlords. Your content marketing within the site should be aimed at landlords

What are the search terms that landlords use?

Put yourself in the landlord’s shoes and type into Google what you think they would search for in order to employ a letting agency or property management company. As you do this make sure to localise it to a particular market so for example use “property Management London”, this is the type of term that a landlord would normally only search for. These search terms are called long tail keywords search terms and by using these within your site you are more likely to attract your target market.

Examples of Search terms

Below is a graph which illustrates search terms.

Property = 165,000 monthly searches. High volume monthly searches which can generate non qualified visitors. While this will look good on your Google analytics it wont look good when it comes to converting traffic to customers.

Property Management = 60,500 monthly searches. The visitor should be more interested in your service but if the visitor has a property in Newcastle and you operate in London then its not so good

Property Management London = 720 monthly searches. The visitor is most likely looking for a property management company in London and if this is the area you cover your visitor can convert into a customer.

Long tail property management keywords

 Examples of long tail keywords landlords use
  • Property management company in London
  • Management agent in London

If you wish to receive a full list of landlord search terms for your area please email andreas@rentview.com

TIP

In  a previous blog post I discussed writing content for your pocket not your ego, what I mean by this is do not try to write content just because it gets 165,000 searches a month.

Google Keyword Planner

Using Google keyword planner is an excellent way to start off your SEO strategy. Google Keyword planner allows you to monthly search volume of specific search terms. You can be very specific and break this down by regions such as country city, town etc.

Multiply Keywords

A really nice feature I am very fond of using is the multiply keywords section, here you can insert multiple keywords and include multiple areas. Google will then give you a return of average monthly search history assorted by volume, by having this detail you can then plan what content your property management or letting agency website should have in order to attract your target market.

Google Keyword planner

So if you are like most property management companies and letting agencies looking to make their letting agency website convert more landlords from visitors look at your long tail keywords.

 

Property Management Blogs

Successful Property Management Blogs

So your looking to build more traffic to your property management website and you want to show your knowledge in property management industry. The best way to do this is through property management blogging in my opinion.

property management blogs

Let me tell you a little story

I recently started to work with a couple of clients who are doing a really great job in putting out some good property management blogs. The topics are relevant for landlords and the blog titles get decent monthly searches so as a result they are starting to build new traffic to the site. Great they thought…

Fast forward three months

So lets now fast forward a few months.. The property management blogs have attracted over 1400 unique visitors to the sites in three months and from looking at the Google Analytics everything looks great. However none of the blog visitors have converted from being a visitor to being a customer.

Now I know it takes time to build your audience and trust within a blog before you have conversions i.e a website visitor turning into a customer. But that’s not the problem here the problem is the blog titles and content. You see there is two types of blog posts, one designed to get lots of traffic which is not targeted and then there is the targeted blog posts which deliver qualified traffic.

Two types of blogs in my opinion

High volume blog titles which are designed to land you lots of traffic.

While it sounds like a great idea searching Google keyword planner for long tail keywords with high monthly volume its normally not going to put leads in your inbox. Some property management companies and letting agents make mistakes in writing property management blogs with titles such as “Renting yields

While it gets a high volume of 1400 monthly searches what’s the likelihood of these visitors being in your market, and what I mean by that is having a rental property in your market. It is fine for a nationwide agency, service provider or software company as they are not looking for a client in a particular area.

property website traffic

Image credit VCU UNS

Targeted Blog titles which send you qualified visitors

Now I know writing blogs can be time consuming and once written you want to see lots of traffic but ask yourself a simple question “are you writing a blog for your ego or for your pocket”?

And if your reading this blog post your most likely looking to write a blog post for your pocket.

So lets say I am a Letting agency in London by looking at a blog title such as “Renting yields” and localising it to my location “Renting yields in london” I can then write a blog post which increases the chance of being read by my target market which is a property investor or landlord looking at rental yields in London.

It only gets 50 searches a month which is just over 3% of the first blog title but these are targeted blog titles for the property management industry in a particular location which should result in leads.

We all suffer from writers block and creativity problems but once you convert your first customer through a blog it becomes all worth it.

Here are some ideas for blogging for your agency and here is 10 blog topics for your letting agency.

 property management blogging

 Image credit Nina Matthews

Writing content to convert traffic

So once you have started to write specific content in your property management blogs which will land you qualified traffic your next step is to convert them. The best way to convert your traffic is to use easy CTA’s (Call to actions) within each page of your website.  If you dont have these you should look at our property management website design which now includes a blog.

 

Trust me I know what I am saying as I had to start writing before I started to see the real benefits / customers. If you are looking at other ways of increasing your inbound traffic to your website check out this post on property management marketing.

 

Landlord Marketing

Landlord Marketing with email drip campaigns

What percentage of your landlord website visitors today will contact you asking for information on your services? If you are not sure about a % I will make it simple how many landlords contact you daily looking for advice or inquiring about your services?

If the answer is 0% or more like 1 enquiry every couple of weeks you need to continue reading.

In my previous blog post on property management marketing trends I discussed how by blogging and educating your target market you can increase traffic to your site.

I discussed two types of visitors, landlords who want to educated themselves and landlords who want to employ your service.

landlord marketing

Thanks for the image ell-r-brown
The first landlord is the researcher

The majority of these visitors want education they are not YET looking to employ your services. In order to capture there contact information we need to give them something and as they are currently educating themselves the best thing I have learnt to give them so far is more educational resources. Much like you are on my blog now educating yourself on landlord marketing, landlords will hopefully be on your site educating themselves on the rental property industry.

The Second landlord is the employer

The other visitors to your website are most likely either researching companies to use now or in the future to let and or manage their property. You should already have call to actions within the site to capture there contact details. However some landlords may just browse now and come back later when they are ready to employ your services. This is a problem as in an ideal world you do not want to let any landlord leave without getting there details. So once again as above lets give them some free education on the property industry to confirm you are the agent to use and allowing you capture there contact details to market to them.

Email Drip Campaigns

Unsure what an email drip campaign is? Well you most likely have read it here first, drip email campaigns are a fabulous way to build trust with you or your agency. Drip marketing is a communication strategy that sends, or “drips,” a pre-written set of messages to customers or prospects over time.

If you look to the bottom right hand side of this page you will see my own email drip campaign which gathers 6% of all my website visitors.  If you want to see what happens once you sign up put in your email address 😉

Go on I guarantee you will be happy with what you get.

Your Website Stats

Look at your website stats and calculate if you converted 6% of your website visitors how many new landlords would that be weekly?

Lets say you get 100 landlords visiting your website weekly and you got 6% of them. That is 300 new landlords contact details in your landlord marketing funnel annually. If you only got 20% of them into a customer that’s 60 new properties on per year.

 

More Landlords = More Revenue

100 visitors a week -> 6% Sign up to Campaign -> x 52 weeks -> 312 New landlords in your marketing funnel -> Convert 20% as a customer ->62 new units -> Average fee £500 -> £31,000 New annual Revenue.

Benefits of Drip Campaigns

Marketing to landlords is a very targeted market and it’s difficult at times to market directly to them.

There is all the standard ways to conduct landlord marketing through direct marketing, cold calling landlords, email marketing to landlords, leaflet drops, landlord shows, property exhibitions, property auctions etc.

So are you still thinking of where to market to landlords?

If I can help in any way on setting up your landlord marketing email drip campaign please let me know as this is a service we provide.